| What do we do? |
|
|
|
| |
| A key part of IMA's delivery for inward
investors is supporting and validating international clients' business
cases for UK entry. In most cases, we find that clients want to have
answers to the following questions before deciding on establishing
a UK operation: |
| |
| |
 |
How big is the market in the UK
and Europe for my product/service? |
| |
|
How valuable would my product/service
be to potential clients in the UK? |
| |
|
Who are my potential competitors?
What are their unique selling points (USPs)? |
| |
|
What's the best way to deliver
this service (for example, direct sales force, call centre,
internet etc)? |
| |
|
Is there a section of the market
which isn't currently serviced/isn't serviced well? |
| |
|
How should we market our company
and its services/products? |
| |
|
What are the price points and
margins? |
| |
|
What are the costs of establishing
a UK operation? |
|
| |
| We understand that all businesses
want to de-risk their entry into the UK and Europe by having some
certainty that their product or service will sell profitably and as
such, we use our Interim Managers to find answers to the above questions
and to open doors to known, helpful (potential) clients who will provide
feedback on the product/service being offered by our client. |
| |
| The actual deliverables would include: |
| |
| |
|
Ascertaining the size and value
of the UK/European market |
| |
|
Assessing the product/service's
viability in the UK/European market |
| |
|
Identifying competitors and their
USPs (with option of mystery shopping and financial analysis
of company accounts) |
| |
|
Testing products/services with
potential clients - delivering SWOT analysis around launch options
(build, acquire, distribute) |
| |
|
Creating the business case |
|
| |
| Once the business planning has been delivered
it is then possible to use the Interim Manager to spearhead the launch
of the Company in the UK. As the Interim Manager will be well known
in the market, this will help open doors to clients, attract trustworthy
employees and deliver tried and tested suppliers who are specialists
in the industry or sector. |
| |
| It is suggested that the Interim Manager
be used for a period of up to 1 year and to then replace with a permanent
employee |
| |
| Typically Business Planning takes
10-20 days and costs £1,000 per day + VAT and receipt backed expenses. |
| |
|
